It hugs your lips without once feeling drying or heavy or uncomfortable and I must say, I was impressed the moment it touched my lips. I did like the previous versions of Pure Color lipsticks which you see in the picture but I know people often find the texture heavy and there is always that signature Fig scent that can be off-putting. I don’t mind it on some days but I mind terribly on other days so I don’t get a lot of wear from them. So imagine how happy I was when I took the Pure Color Envy Shine lipstick up close to my nose, took a healthy sniff (it’s ok, I don’t share my lipsticks so my cooties are my own) and discovered NO SCENT! Not a hint of perfume or fig or berry or rose. Hallelujah! For this reason alone, combined with the gorgeous formula, I’m calling a buy on this beauty!Īnd that’s even before I wax lyrical about the packaging. The new Pure Color Envy Shine lipsticks come in a terribly sleek and hefty navy blue case with a gold coloured tip at the cap. There is absolutely nothing on the body that says what brand it is. The only hint you get is the name embossed in the top of the cap. The cap closes with a magnet which is terribly modern, but I was just so impressed with the sleek silhouette and luxe case that is a significant shift away from the previous gaudy gold and plastic packaging.
When I mentioned the lovely texture of the lipstick and how smitten I was with it, a friend on IG noted that Estee Lauder owns Tom Ford, which is lauded for their lipsticks and that had me thinking that maybe, just maybe, some of the technology and influence had rubbed off on the mother brand.
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